Strategic Planning

Applies to:

Businesses in need to improve their efficiency and to monitor their performance closer, based on set targets. Having a detailed and specific strategic plan will help your business utilise its strengths, take advantage of market opportunities and resist competition and market threats. Having a strategic plan that is constantly reviewed and involving all business resources (staff, financial, assets) is the best way to achieve high goals.

Stages of implementation:

  • Meeting with management and key staff to evaluate the current and past condition of the company’s internal and external environment (often market research is required) 
  • Evaluation of the market’s situation (SWOT analysis, financial position, market forces, market trends etc.)
  • Evaluation of human and other resources throughout the organisation
  • Set Targets (financial, productivity, quality, new products/services, new markets)
  • Define Strategies and communicate it throughout the organisation
  • Follow detailed policies for all company departments (Marketing, HR, Operations etc.)
  • Budgeting and implementation programs
  • Informing staff and stakeholders about their implementation roles
  • Follow up implementation process and progress
  • Apply corrective actions


  • The short-term (1-3 years) strategic plan
  • Implementation programs report (a checklist of all actions and relative milestones)
  • Budgets & forecasts for the duration of the strategic plan
  • Review & Progress report (evaluation of the implementation level and expected results – can be done periodically or at a set time during or after the application of the strategic plan)